A full service strategy studio.

We help businesses and brands to grow.

What we do: 1

We define, shape and develop brands that grow.

We help you to work out what makes you great, how to tell that to the right people and how to make it interesting.

What we do: 2

We reveal fresh insights into your business and its customers.

We ask the right questions and get to places you haven’t been before. We reveal uncomfortable truths and rich, deep insights. We identify forces of disruptive change: inside and outside of your business. We map out future opportunities and threats so your brand is ready for tomorrow.

What we do: 3

We craft effective brand systems.

We help brands like yours to grow by finding your voice and telling your story with impact. This includes things like crafting propositions, vision and mission and purpose statements or defining your tone of voice, We help to imagine and reimagine brands, from ambitious start ups to repositioning market leaders.

What we do: 4

We discover useful things about people, products and services.

We manage research projects, run research groups, hunt for clues and develop meaningful, actionable insights. No noise, just signal. From insights, to trends, to future opportunities: we find new ways of creating value.

What we do: 5

We help brands to communicate effectively.

We help you to tell your story effectively, with communication planning and strategy. We ensure you tell the right story, in the right places, to the right people. And, we make sure you have the right systems in place to measure the impact, and to continually improve it.

Our Services.

Marketing & brand positioning
Brand system development
Tone of voice development
Brand naming
Research (qual & quant)
Insight development
Messaging Strategy

Marketing strategy
Communications planning
Content strategy
Customer journey mapping
Workshop facilitation
Communication effectiveness evaluation
Communication kpi setting

What some of our clients say.

“Up helped to bring us on a journey of change. This started with uncovering some real truths about our ourselves and ended with us revealing what really makes Toyota different and great. Big picture thinking with real tangible results, it was a pleasure to work with them on this.”

Michael Gaynor
Marketing Director
Toyota Ireland.

“At the time we talked to Up, our category was being disrupted and we needed a clear strategy to compete. UP provided real insight into our issues and produced a clear strategy to help us grow into the future. Dave has an innate understanding of brands and consumers and he’s a go to strategy resource for the business.”

Dolores Madden
Marketing Director
Hidden Hearing

“Up have been an integral part of our strategic comms at Toyota so they were the obvious choice to help us understand the shifting tectonic plates of the wider mobility sector. They were instrumental in giving Irish consumers a voice, and identifying future opportunities for the business. They challenge convention and engage us in a way that unlocks insights and highlights echo-chamber thinking.”

Aiden Connolly
Head of Innovation
Toyota Ireland

“I have worked with Dave on many projects and found his insights and thinking exceptional. Dave brings real spirit and enthusiasm to every task and is ardent in his push to help us achieve breakthrough insights.”

Kevin Higgins
MD/Founder
Originate

“UP are an exceptional partner. They helped us create a clear market position for our business and brand. They helped define our own space and opportunity, then helped us to understand how to tell our story. Always a pleasure working with them.”.

Declan O’Reilly
Founder & Managing
Director Empathy Research.

“Working with UP guarantees a different perspective - a deeper interrogation of problems and a refusal to accept by-the-numbers thinking. In short, it’s stimulating, inspiring and leads to measurably better solutions.”

Niall Dowling
Co-owner
Atomic Group

“We’ve worked together with UP since our re-launch and it’s been a game changer. They helped create the proposition, brand and marketing strategy that's seen our business rapidly increase sales and value.”

Katie O’Riordan
Founder
Theo + George

Our principles.

Radical candour

zero bullshit, zero fluff, plain and simple and we help our partners do the same.

Average is over

the customer is divinely discontented, we help deliver their rising expectations.

Self disruption

challenge everything, embrace change and permanent reinvention.

Good is gold

real growth is value creation...not extraction.

Our thoughts.

Look us up.

2nd Floor, 20 Baggot Street, Dublin 4

e: hello@weareup.ie

p: 01 531 0778

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